Does ChatGPT recommend Gusto?

Name: AI assistant recommendations for Gusto
Creator: AIVIS
Published: 2026-11-02
License: https://creativecommons.org/licenses/by/4.0/

How often AI assistants recommend Gusto when a buyer asks for the best option, across 2 categories of the AI Brand Leaderboard.

Updated 2026-11-02 · Claude · 4 buyer questions per engine

Payroll software

Buyer question: “What is the best payroll software for small businesses?”

#1 of 9100% of answerssame rank as last week · +6.2 pts share

Claude4 of 4 answers (100%)

Other Payroll software brands AI recommends

#2 ADP Run · 75%#3 Paychex Flex · 75%#4 QuickBooks · 75%#5 Wave · 75%#6 Rippling · 50%#7 ADP · 25%#8 Catch · 25%#9 Stride Health · 25%

See the full Payroll software leaderboard

HR software

Buyer question: “What is the best HR software for small and mid-sized companies?”

#4 of 1375% of answersdown 2 since last week · -18.8 pts share

Claude3 of 4 answers (75%)

Other HR software brands AI recommends

#1 BambooHR · 100%#2 Rippling · 100%#3 ADP Workforce Now · 75%#5 Workday · 50%#6 Deel · 25%#7 Guidepoint · 25%#8 Lattice · 25%#9 Monday.com · 25%#10 Notion · 25%#11 Paychex Flex · 25%

See the full HR software leaderboard

Method: the same buyer question is asked repeatedly to each AI engine; a brand counts once per answer that recommends it. Download the data (CSV) · CC BY 4.0

Share this ranking

Gusto's AI share: 100% of AI answers recommend it for Payroll software.

X LinkedIn

Is this your brand? Track these prompts

See every week how ChatGPT, Perplexity, Gemini and Claude answer Payroll software buyer questions about Gusto, and which competitors they name instead.

Start tracking Gusto