More and more travelers ask ChatGPT or Perplexity directly "what's a good B&B in Florence near the center with parking" instead of scrolling a Google results page or Booking. If your property isn't in the answer, it simply doesn't exist for that traveler.
Real prompts your guests might use
- "Best hotel in {city} for families with young kids"
- "Budget B&B near {city} train station"
- "Pet-friendly hotel in {city} with breakfast included"
These are great candidates for prompt tracking (add them in the AIVIS dashboard to monitor if and when you show up in answers).
What an AI engine actually checks
- Schema.org LocalBusiness/Hotel: address, amenities, price range declared explicitly instead of inferred from text.
- Data consistency across your site, Google Business Profile and booking platforms: if the address or name shifts slightly, the AI struggles to link the sources to the same property.
- Answer-first content: a "Rooms" page that lists prices and amenities right away works better than a long narrative intro before the practical details.
- AI bot accessibility: many sites built on hotel platforms (third-party booking engines) have robots.txt written years ago that unintentionally block GPTBot and ClaudeBot.
The first step
Scan your property's site for free: in under 90 seconds you'll see exactly what's missing, with the fix ready to download.