AI Visibility Report
zalando.com
Scanned on 9/19/2026 · 22 pages analyzed
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Check breakdown
- AI bot access (robots.txt)Needs work
- 8/13 known AI bots are allowed by robots.txt.
- Bloccato: GPTBot (OpenAI (ChatGPT) — training).
- Bloccato: ClaudeBot (Anthropic (Claude) — training/crawling).
- Bloccato: Google-Extended (Google — training Gemini/AI Overviews).
- Bloccato: Applebot-Extended (Apple Intelligence).
- Bloccato: Bytespider (ByteDance (also used for AI training)).
How to fix it: Remove the Disallow rules for: GPTBot, ClaudeBot, Google-Extended, Applebot-Extended, Bytespider.
- llms.txt presence and qualityOK
- /llms.txt found (7258 characters).
- Has an H1 title, as the llms.txt convention requires.
- Has 2 sections (markdown headings).
- Contains 104 markdown links to site resources.
- Structured data (Schema.org JSON-LD)Issue
- No JSON-LD block found on the homepage.
How to fix it: Add at least one Organization or WebSite JSON-LD block in the homepage head.
- Meta title/description and Open GraphNeeds work
- <title> present with a good length (47 characters).
- meta description present with a good length (147 characters).
- og:title missing.
- og:description missing.
- og:image missing.
How to fix it: Add: og:title, og:description, og:image.
- XML sitemapIssue
- No sitemap.xml reachable.
- No Sitemap: directive found in robots.txt.
How to fix it: Generate a sitemap.xml and declare it in robots.txt with `Sitemap: https://yoursite/sitemap.xml`.
- Content freshness (sitemap lastmod)Not applicable
- No sitemap available to assess content freshness.
- Content structure (answer-first)Not applicable
- LLM call failed: Google Gemini API 429: [{ "error": { "code": 429, "message": "You exceeded your current quota, please check your plan and billing details. For more information on this error, head to: https://ai.google.dev/gemini-api/docs/rate-limits. To monitor your current usage, head to: https://ai.dev/rate-limit. \n* Quota exceeded for metric: generativelanguage.googleapis.com/generate_content_free_tier_requests, limit: 20, model: gemini-3.6-flash\nPlease retry in 23.113557459s.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Learn more about Gemini API quotas", "url": "https://ai.google.dev/gemini-api/docs/rate-limits" } ] }, { "@type": "type.googleapis.com/google.rpc.QuotaFailure", "violations": [ { "quotaMetric": "generativelanguage.googleapis.com/generate_content_free_tier_requests", "quotaId": "GenerateRequestsPerDayPerProjectPerModel-FreeTier", "quotaDimensions": { "location": "global", "model": "gemini-3.6-flash" }, "quotaValue": "20" } ] }, { "@type": "type.googleapis.com/google.rpc.RetryInfo", "retryDelay": "23s" } ] } } ].
- Brand identity consistencyNot applicable
- LLM call failed: Google Gemini API 429: [{ "error": { "code": 429, "message": "You exceeded your current quota, please check your plan and billing details. For more information on this error, head to: https://ai.google.dev/gemini-api/docs/rate-limits. To monitor your current usage, head to: https://ai.dev/rate-limit. \n* Quota exceeded for metric: generativelanguage.googleapis.com/generate_content_free_tier_requests, limit: 20, model: gemini-3.6-flash\nPlease retry in 19.862687775s.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Learn more about Gemini API quotas", "url": "https://ai.google.dev/gemini-api/docs/rate-limits" } ] }, { "@type": "type.googleapis.com/google.rpc.QuotaFailure", "violations": [ { "quotaMetric": "generativelanguage.googleapis.com/generate_content_free_tier_requests", "quotaId": "GenerateRequestsPerDayPerProjectPerModel-FreeTier", "quotaDimensions": { "location": "global", "model": "gemini-3.6-flash" }, "quotaValue": "20" } ] }, { "@type": "type.googleapis.com/google.rpc.RetryInfo", "retryDelay": "19s" } ] } } ].
What AI crawlers actually get
Measured daily by the Agent Web Index, independently of this scan: not whether the site is optimised, but whether each crawler is served the page or turned away.
- GPTBot (ChatGPT)blocked · 403
- OAI-SearchBotblocked · 403
- ClaudeBotblocked · 403
- PerplexityBotblocked · 403
- Google-Extendedserved · 200
Since 2026-09-13 the index score moved by -6 points.
Index last measured: 2026-09-17
Download the bundle with ready-made fixes
llms.txt, Organization/WebSite structured data, a robots.txt that explicitly allows AI bots, and a title/description suggestion: all generated already from this scan.
Download the fix bundle (.zip)Installation guides by platformOther E-commerce reports
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