hotjar.com

Check breakdown

• AI bot access (robots.txt)OK
  • 13/13 known AI bots are allowed by robots.txt.
• llms.txt presence and qualityIssue
  • No /llms.txt file found.

  How to fix it: Generate an llms.txt: a markdown summary of the site designed for AI assistants (see llmstxt.org).

• Structured data (Schema.org JSON-LD)Issue
  • No JSON-LD block found on the homepage.

  How to fix it: Add at least one Organization or WebSite JSON-LD block in the homepage head.

• Meta title/description and Open GraphOK
  • <title> present with a good length (39 characters).
  • meta description present but not an ideal length (176 characters, ideal 50-160).
  • og:title present.
  • og:description present.
  • og:image present.
• XML sitemapOK
  • Sitemap reachable with 133 URLs.
  • Dichiarata correttamente in robots.txt.
• Content freshness (sitemap lastmod)Not applicable
  • The sitemap has no <lastmod> tags: freshness cannot be assessed.

  How to fix it: Add <lastmod> to every sitemap URL to signal the update date.

• Content structure (answer-first)OK
  • The content answers the main question in the first paragraphs.
  • Immediately clarifies 'Hotjar is now Contentsquare' at the top of the page.
  • Includes a dedicated FAQ section with concise, direct Q&A pairs.
  • Uses clear structured headings and a comparison matrix.
  • Navigation menu text precedes the main answer content.
• Brand identity consistencyNeeds work
  • Inconsistencies in the brand identity were found across pages.
  • Brand name shifts between 'Hotjar' on specific landing pages and 'Contentsquare' across the rest of the site pages.
  • Company positioning varies between Hotjar as a 'product experience insights platform for midsize and SMB market' and Contentsquare as an 'all-in-one experience intelligence platform'.

  How to fix it: Align the brand name and description in the title/meta description on all main pages.

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